City and Town Centres

Glasgow (Y)our City Centre

Broomielaw Invitation

The (Y)our City Centre project will develop plans and ideas for Blythswood, Broomielaw, Central and St Enoch districts in Glasgow City Centre by understanding what works well and what should change to make these city centre districts even better.  DWA is part of a multidisciplinary team, led by internationally renowned architects MVRDV working with local consultants including Glasgow-based designers Austin-Smith:Lord.  The team are engaging with those who live in, work in, study in and visit these areas to devise proposals to make Glasgow city centre an even more attractive place.  The (Y)our City Centre project was launched in September 2016 and the initial focus is on the districts of Broomielaw and St Enoch.  See this link for progress.


Falkirk Town Centre Regeneration Strategy Review
A DWA directed team was commissioned in 2014, by Falkirk Council’s Development Services Growth & Investment Unit to update the town centres strategy and identify proposals for each centre to reflect the changes in economic conditions, national policy, local circumstances and the success of the work to date. The Review highlights a series of fundamental challenges that now face the Falkirk town centres and they have helped shape an emerging district wide town centres development strategy and 2025 visions for the town centres. The visions are founded on five integrated programmes that have been individually developed for Falkirk, Grangemouth and Bo’ness town centres. The five integrated programmes are:

  • Placemaking & Infrastructure
  • Enterprise: Business Innovation & Third Sector
  • Civic & Cultural/Community Services & Skills Pipeline
  • Leisure Retail & Visitor Economy
  • Residential


Elgin City Centre Regeneration Masterplan: Mini Charrette
In March 2014, DWA was part of consultant team who facilitated a two day mini-charrette for Moray Council, on behalf of the Moray Economic Partnership. The event, part funded by the Scottish Government, focussed on the future vision for Lossie Green, Cooper Park and their relationship to other parts of Elgin City Centre.

The Moray Community Planning Partnership’s strategy, Elgin City for the Future (ECFTF), was the key reference point for the mini-charrette. The aim of the charrette process was to test and update the existing ECFTF Masterplan to reflect the changing context, test and progress design principles, start to develop a prioritised project and action list, and to advise on next steps.

Port Glasgow Town Centre
The Austin-Smith:Lord/DWA team was commissioned by Riverside Inverclyde (RI) and Inverclyde Council in late January 2014 to prepare a well-argued economic case for adopting a number of integrated strategic thrusts to reposition Port Glasgow town centre and make it fit for the future. The masterplan would be implemented over a long term timeframe and should include an action plan showing the individual building blocks and short, medium and long term projects.

The Scottish Government also selected Port Glasgow Town Centre as the focus for a major locally driven design charrette, through their Charrette Mainstreaming Programme 2013-14. Riverside Inverclyde & Inverclyde Council sponsored the charrette and the design charrette was facilitated by A-S:L/ DWA team as part of the Regeneration Strategy & Masterplan commission.

Holywood Arches, East Belfast
The DWA Team was commissioned by Landmark East on behalf of East Belfast Partnership in January 2014 to prepare a Development Strategy and Action Plan for the area focussed on Holywood Arches in East Belfast.
The Development Strategy and Action Plan provides an evidence-informed strategic vision for the short, medium and long term mixed use development of the area that will in turn deliver transformational physical, economic and social regeneration. The vision clearly positions Holywood Arches within the emerging brand identity for East Belfast that has been agreed by the East Belfast Partnership. The Arches are at the cross roads of networked and inviting greenway cycle and walking routes, with excellent public transport connections. Holywood Arches will be a great place for independent and creative businesses, welcoming for visitors with curious and challenging places to explore and has all the local community amenities that residents expect. The Action Plan provides clear guidance in relation to prioritisation of initiatives, which agency should lead and support delivery and identify funding sources.

Irvine & Three Towns: Town Centre Research Strategy & Action Plan


DWA recently undertook town centre health-checks in Irvine, Ardrossan, Saltcoats & Stevenston as part of wider business and consumer research for North Ayrshire Council.  In Irvine town centre the health-check, research, strategy and action plan builds on the £34 capital works currently being carried out in the town centre. A Theory of Change town centre regeneration model was developed for Irvine.

Dalry, Kilbirnie, Beith and Largs: Regeneration Review

DWA recently reviewed the regeneration works that were carried out by North Ayrshire Council between 2008 and 2013 in the towns of Dalry, Kilbirnie, Beith and Largs. The aim of the review was to appraise what has been achieved, identify what challenges remain, identify potential future priorities and determine next steps.

Johnstone Town Centre & Elderslie Centre: Vision & Masterplan Frameworks: The frameworks aim to enable the centres to grow in a sustainable way accommodating new civic, retail and community facilities for Renfrewshire Council.

Kilwinning Town Regeneration Plan: Integrated Town Regeneration Plan and responsible for the economic and community regeneration components including community /business involvement for Irvine Bay Regeneration Company. See

bridgeton-urban-design-studyBridgeton Urban Design Study: providing economic regeneration input to the vision for Bridgeton as part of the wider Clyde Gateway URC (see The study was incorporated in the East End Local Development Strategy which was adopted by Glasgow City Council in 2008.

Dalry, Beith & Kilbirnie Town Centre Studies: Action Plans for the town centres based on town appraisals, market research and business and community involvement for North Ayrshire Council.

Largs Development Strategy & Action Plan: Based on a town health check, primary market research, consultations, Drop In Event and Visioning Workshop.  The analysis helped to shape a vision for Largs town centre in 2021, four programmes/measures and sixteen projects that then form the Action Plan and Marketing Strategy for North Ayrshire Council.

huntly-matters-wAberdeenshire Towns Partnership: A 2020 Vision, Strategy and Action Plan for Huntly. See

Scottish Enterprise Dumfries and Galloway/Dumfries and Galloway Council: Dumfries Town Centre Strategy and Action Plan 2004-2014 and advice on delivery.

Banbridge Development Strategy 2009-2015: Directed the multi-disciplinary team who prepared the vision, development framework, strategy and action plan of programmes and projects.  The process included business interviews and community and youth workshops for Banbridge Community Regeneration Ltd and Banbridge District Council.

Crumlin & Ranaldstown Masterplans: Economic regeneration input to two separate Masterplans, included business interviews, and extensive community involvement to prepare a vision, strategy and action plan for Antrim Borough Council

Cookstown District Council: Action Plan for the Regeneration of Cookstown town centre in Northern Ireland and a bid to the NI Housing Executive for a Town Centre Living Initiative (TCLI).

Cockermouth Market Place Area Masterplan: Vision and economic development projects action plan for the historic core of the town for the Cockermouth Partnership and North West Development Agency.  See